Demographics

Demographics are those aspect of society or culture that are measurable and can be used to put people into categories. Income and job level can be used to help put members of a large population into smaller groupings. These groupings are as follows:
These 6 categories were originally created by the Nation Readership Survey (they have been doing this for over 50 years) and it is to classify readers for media purposes.

E being the lowest is unemployed, students and pensioners. 
D being slightly higher are manual workers who are semi or unskilled.
C2 being middle class are skilled manual workers such as builders, contractors.
C1 being higher again are people who are in junior management and administration.
B being in the upper are people in intermediate management, slightly higher administration.
A Being the highest of the classifications are people in high management jobs like CEO's. 

If you choose the wrong demographics your magazine will not be bringing in any income for your company due to the fact that your target audience, price and articles are all wrong.

My magazine will be aimed at the groups E, D and C2. So therefore my magazine will priced at £1.90, and it will be monthly. This is due to the fact that these groups will not be earning a great deal of money, so the price is a nice fit. Also I have decided that it should be monthly as I added a poll onto my blog and all but a few people chose monthly. I decided this would be the best choice as £1.90 a week would be expensive for a student, especially if they wanted every issue, they would be behind on issues and be down on quite a bit of money.
The music genre will also be Rock, Pop-rock and Indie.

£1.90 a month, aimed at categories E, D and C2.