What kind of media institution might
distribute your media product and why?
Firstly, IPC distribute NME magazine, and they only distribute two music magazines, which is NME and Uncut. I believe as they only currently distribute these two magazines it would be very unlikely that they would want to take on another magazine that was of similar style. Also as NME would be one of my biggest rivals this would be another reason as to why they would not take my magazine on. This is also a smaller company so it would be hard to gain fans.
Next, Q magazine is distributed by Bauer Media Group, along with Kerrang! Bauer comprises 282 magazines all together, including magazines like Empire, Take a break and Bella. Bauer Media Group only has two full music magazines which are currently Kerrang! and Q. Bauer has such a broad fan base and such a large fan base as well as figures show they sell around 38 million magazines a week. If I were to choose Bauer magazine to distribute my magazine I believe I would have a fair shot at getting a loyal fan base who would buy my magazine. As Q and Kerrang! are different genres of music it gives me a fair advantage in the music magazine department. Q being mostly Indie music and Kerrang! specializing in Rock music. As my media product is aimed at the pop-rock genre, again it is a totally different genre so I believe i'd have a fair shot within Bauer industry. As Bauer have a lot of fans I believe that i'd get a large fan base fairly quickly, and it would be a nice start up for the magazine as well.
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