Evaluation Part 6

How did you attract/address your audience?

Thanks to my focus group video it made me think about such things as:
Should there be a QR code on my magazine front cover so it is available online as well as a print copy, so it is available where ever the reader may be.

It also made me think about such things as competitions and posters. I conducted research about clothing lines that were popular within the pop-rock genre, and found 4 that were popular within the age range of 15-24, these were as follows: Drop Dead, Down But Not Out, Johnny Cupcake and Lazy oaf. Deciding that with every issue there would be a different prize, the first and most well known  and most wanted clothing label within this age range was Drop Dead. So I decided that it would be good if there was a competition to win drop dead clothing somewhere on the front cover as this would encourage people to buy my magazine.

Posters would be easy to include into a magazine, a long photo shoot with the band that was featuring as the main article on my magazine and I could include some of these photos within the magazine as posters for people to place on walls ect. It would also encourage bands to get in touch with the magazine for coverage and more publicity, gaining more and more fan bases.

Free things are always popular within people aged 15-24 due to the fact they don't have much money to splash out and go buy a new wardrobe full of a certain label, they can't go out and buy lots of posters of their favorite bands either due to a money issue. Also as the research I conducted about competition ideas was aimed and completed by people within this age range it allowed me to know I would be attracting the right kind of people/right age of people.

I then conducted another focus group video to see if I had been successful in creating a suitable magazine:



This video told me that people were happy with my magazine, small changes would be needed before it was published and the price may need to change according to how popular it was due to it being a monthly issue. If I were to do this again I would produce a survey on what price people would want to pay for a Monthly music magazine issue.